Value Proposition. Why does what you do matter to the market you’re serving? What about it provides the solution to the problems your fans might have? Without these answers, we might be forever lost in the abyss of marketing confusion! Today we started the conversations within the traditional business model canvas. It’s very different to think about music in this way, but actually it makes a LOT of sense.
Rich got here today for pre-production! Man, it feels awesome to have him here. We met Rich back in 2007 when we were working on Sugar – he played on that record, then on Tattoos & Bruises three years later, and we’ve played a whole heap of live shows together, too (before Sara Bareilles snatched him up!). You’re gonna love the sounds that he and Jimmy came up with in the studio today. It’s sounding so good already, and we haven’t even started tracking!
Here are some shots from the morning’s workshops, and the evening’s pre-production time in Studio B.